Renta´s values

Customer-centric, making things easy. The local Renta professional understands the customer’s needs and the operating environment best. Rental branches have the authority to resolve issues in the best interest of the customer by making independent decisions with a local approach.

Local equipment rental branches have the support of a comprehensive network, but the attitude and customer understanding of their own staff are crucial for success.

It’s pleasant to deal with cheerful individuals who are knowledgeable, enjoy their work, and understand you.

The entrepreneurial mindset and strong local knowledge are at the core of Renta’s values. The staff has been involved from the beginning in building Renta’s culture – how things are done and what it’s like to belong to the Renta community. Renta is a great fit for entrepreneurial individuals who want to influence the development of their job description, work environment, and the service provided to customers.

Renta operates with a light and agile corporate structure, where decision-making authority is as close to the customer as possible. This frees local rental offices from unnecessary bureaucracy and makes decision-making fast and straightforward. The cost structure is also lightweight and competitive.

We are professionals of your trust. This is our promise.

You can trust that you will always receive the right equipment tailored to your needs, delivered to the right place, at the right time. Reliability to us also means honesty, transparency, and respect for both each other and our customers and partners.

Reliability encompasses responsibility for customers, employees, the environment, and society as a whole. Renta aims to promote responsible and environmentally sustainable practices in all its actions. Therefore, we always strive to keep our promises.

Our goal is to be the most modern player in the industry. To enhance the service experience, we continually develop new digital services.

We strive to make renting easier and more straightforward and to make on-site operations safer. We believe that by developing service models and interfaces, we can improve transparency, delivery reliability, and the overall service experience in the field of machinery and equipment renta

We trust our own employees. We delegate responsibility and trust in local decision-making. We don’t burden people’s days with unnecessary reporting, bureaucracy, or anything that is not clearly needed.

Openness, trust, and mutual respect make us an agile and committed working community.

We respect every individual and want to create optimal conditions for everyone to succeed in their work. Every day, we aim to prove that we are worthy of trust, both for our customers and for each other.

Locality is the absolute cornerstone of Renta’s operations – the foundational pillar #1. The local renter best understands the local customer, their environment, and needs. They have the authority to serve the customer with a local touch – in the way they see fit.

Local offices operate entrepreneurially, with the customer at the forefront. Committed staff also act as shareholders in the company.

Bureaucracy is kept to a minimum. Time and effort are not wasted on unnecessary matters. Renters can fully focus on their most important task as trusted professionals in the field of equipment rental.

“The decision-making regarding rentals is where it should be – at the local depot counter.” – Kari Aulasmaa, CEO

In Renta’s model, leadership is decentralized. Decision-making authority regarding rentals is at the local rental counter. There are no unnecessary layers of administration, and there won’t be. This also means that the leadership is easily accessible and ready to make necessary decisions when needed.

The agile and lightweight structure also makes the cost structure light and competitive. The customer doesn’t pay for administration; they pay for the actual service – high-quality equipment rental.

Renta’s model is scalable both locally and internationally. The agile and lightweight structure, speed of decision-making, and decentralized management have helped Renta grow faster than the market demands.

We aim to make renting as easy and transparent as possible for the customer. We believe that by doing so, we make things easy for ourselves.

We can simplify renting by developing both digital and physical services.

For example, the Renta Easy rental application and the fleet management systems behind it facilitate the customer’s management of equipment, costs, and projects. Rentan Safety-Deck, on the other hand, makes unloading hollow-core slab loads easy and safe. Modern job site facilities are designed in collaboration with customers.

In Renta’s culture, ideas and thoughts are heard, and capable individuals can swiftly and agilely advance them as needed. Those who want to influence the development of their job description, work environment, and the service provided to the customer thrive at Renta.

In a short time, Renta has taken a pioneering role in the Baltic Sea region. Customer-centric, making things easy.

Utilize existing ideas and operational models!

By this, we mean borrowing ideas and leveraging innovations across Renta’s different country entities. We call it – Steal with pride!

Be open-minded, challenge yourself, and think outside the box.

A trust-based culture of openness has been of paramount importance for Renta’s success and growth. From the beginning, the staff has been involved in building Renta’s culture – how things are done and what it’s like to belong to the Renta community.

We respect every individual and aim to create optimal conditions for everyone to succeed in their work. We listen to everyone’s ideas, thoughts, and wishes attentively.

Because we want to be a different kind of equipment rental company, where things are done more agilely and intelligently, we don’t hesitate to trim practices that do not bring clear benefits to the customer or ourselves. Bureaucracy, reporting, forecasting, and monitoring have been minimized. If something is not needed, we don’t spend time on it.

The goal is for Renta’s people to feel good, and for people to want to work at Renta. This inevitably reflects towards the customer, and the customer is likely to feel good too.

We call this a winning culture

We are professionals of your trust.

Our way of working with customers makes us the most attractive rental partner in the Baltic Sea region.